ÉCLAIR – AFFAIRE
Sofia Chalvatzoglou, the creative mind behind the Éclair Affaire
Create this pastry shop in Miami, Florida, after she traveled thru Europe and Asia, searching and finding out the last tendences.
Following the Parisinian lifestyle and the exclusive european meal style, for her, Éclair Affaire isn’t just a “pastry shop”
It’s a complete concept, an experience!
From the decoration to the shop room, passing by staff attention and packaging, all working together for the goal: the definitive éclair.
ÉCLAIR AFFAIRE needed to create presence into the digital world and states the difference between their business units: AFFAIRE (for events, catering and wholesales); and ÉCLAIR AFFAIRE (for retailing).
What we achieved
- Focused on audience type and customers that went to the shop, we developed a communication strategy in social media, paying attention to special dates and proms headed to this public.
- We made a specific branding for each social media brands (ÉCLAIR AFFAIRE’s and AFFAIRE’s), focusing the message to the specific audience.
- We developed a catalog website for AFFAIRE (Wholesale, catering and event) to simplify the custom orders allowing the user to use the “shopping cart” without purchase, but sending a budget request as per chosen products and their requested quantities.
